First things first: the commercial geothermal market isn’t changing. At least according to Dan Ellis, CEO of Climate Control Group. That’s because tax incentives related to the Inflation Reduction Act remain in place until 2035. That’s also driving a lot of momentum in the commercial geothermal sector — it’s on the up-and-up. Now that there’s enough runway provided for commercial geothermal solutions, market capacity has increased and is reaching new sectors. The residential side of geothermal isn’t quite as poised. However, even though President Trump’s One Big Beautiful Bill eliminated credits for geothermal heat pumps, the residential geothermal market ended the year pretty strong. Still, sales are expected to slow. Ellis also touched on the increasing opportunities financing presents. Offering more financing options to customers looking into geothermal aids in adoption of the technology and can help offset the loss of those credits that made the systems more appealing. As the geothermal market continues to grow and advance, so will its innovations. Since the technology really took off, the HVACR industry has been introduced to a number of new technologies with higher-efficiency ratings, capabilities, and ways for customers to get a nice ROI. For more on this, what’s in store for the geothermal market, how installation/upfront costs affect adoption, and more, watch our latest video.

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