Business Management

Building Your Brand: Go Big or Go Home

Book Explains How to Build Your Brand into a Major Asset

Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.


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Using Background Checks Wisely: Tips and Recommendations

One of the EEOC’s Areas of Focus Has Been Background Checks, Especially Criminal History

One of 2013’s hallmarks in the labor and employment field is the aggressive stance taken by the Equal Employment Opportunity Commission (EEOC), which enforces federal anti-discrimination laws. One of the EEOC’s areas of focus has been the use of background checks, especially criminal history.


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Consumer Search Behavior Shows Mobile Is Growing

Mobile Climbs as Consumers Continue to Adopt Online Purchasing Habits

DAC Group and Kantar have released the results of their latest consumer search behavior survey. Results in the categories of general consumer search behavior, mobile, and social search show steady trending in digital adoption.


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Employers Share Most Memorable Interview Blunders

Nearly Half of Employers Know if a Candidate is a Good Fit Within the First Five Minutes

When it comes to a job interview, the first few minutes may be the most crucial. A new survey from CareerBuilder finds that nearly half (49 percent) of employers know within the first five minutes of an interview whether a candidate is a good or bad fit for the position, and 87 percent know within the first 15 minutes.


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Top Nine Tips New Businesses Should Heed from Accountants

Think You Don’t Need an Accountant? If Your Goal Is to Have a Thriving Business, Think Again
When you think about the number of start-ups that fail in the first year of business, and when you consider all the challenges entrepreneurs face, it becomes clear to me that we must change the mindset of start-up businesses to realize the importance of working with an accountant.


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Watch Out for UFOs: Worker Centers as ‘Union Front Organizers’

They Don’t Follow the Same Rules as Unions, Even While Some Lay the Groundwork for Unionization
Non-union companies usually work to keep an eye out for signs of union organization among their workforces. However, they are generally focusing on unions and union organizers, not nonprofit groups like “worker centers.” Yet some of these worker centers have begun partnering with unions.


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Using Barter to Boost HVAC Sales

Barter Exchanges Bring New Buyers and Sellers Together, Potentially Creating a New Customer Base
Savvy HVAC contractors are discovering that bartering is a great vehicle for using downtime, moving excess inventory, attracting new customers, and generating barter dollars that can be used for advertising and other business expenses.


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Greenheck Mixed Flow Fan, Model EQB

Shane Dock, Application Engineer at Greenheck, will introduce you to Greenheck’s new EQB mixed flow fan. We’ll discuss what the features of the EQB’s innovative design, what kinds of applications can utilize the EQB, and why the EQB is an attractive inline choice for your customers’ projects.  Dock is currently focused on applications regarding inline fans, gravity ventilators, and electrical products. Posted March 4th.

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