HVAC contractors should be prepared to sell geothermal to new customers regardless of any incentives.

Geothermal energy can be used to heat and cool commercial buildings. The highly efficient systems that make this possible are geothermal heat pumps.

Dougherty discusses the geothermal tax credit extension, how much market share the industry has, and why it should be considered a viable technology.

Despite being around for more than 30 years, it is fair to say geothermal technology is a niche in the HVAC market.

Christmas came early for the geothermal industry when the latest federal stimulus bill included a long-sought extension of tax credits for geothermal installation.

The geothermal market is growing, and that is no accident.

Company displays residential and commercial products at AHR Expo.

The baffling element of the Omnibus spending bill passed by Congress in December 2015 was the lawmakers’ decision to extend residential and commercial tax credits for solar photovoltaics and big wind through 2021, while allowing similar incentives for ground source heat pumps and other “orphaned” technologies to die on the vine.

That landmark in geothermal history was eventually followed by the Commonwealth Building in Portland, Oregon, which became the first commercial building in the U.S. to employ a geothermal system for heating and cooling.

If there is someone out there with more industry passion than Jack DiEnna, I have yet to meet them. The best way to describe DiEnna would be the “godfather of geothermal.”