ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Nexstar Coach's Blog

A Contractor’s Sense of Urgency

By Heath Betts
August 23, 2017

Why do we resist change? After all, we were born to change, but we resist it at every turn. In most companies, plans either fail or only partially succeed because of this resistance or lack of a sense of urgency.

What is a sense of urgency? A true sense of urgency is when people think that actions on critical issues are needed now. A sense of urgency is not, “I must have an operations meeting today,” but it is, “We must have an operations meeting today, and the meeting must accomplish something important.” The first example would be like having a morning huddle with everyone reporting, but no action plan to make today successful.

Before you can truly create a sense of urgency, you must first understand the opposite of urgency. This is called complacency or false urgency. This is when we have a feeling of contentment or self-satisfaction, especially when you couple it with danger, trouble, or unawareness. I see this more often than not.

Complacency can be seen in companies that have had success in the past but are not willing to continue to push forward. It is evident in what they do and even more evident by what they don’t do. They do not pay attention to new opportunities. They do not pay attention to obstacles. In our world, if you are not willing to urgently move and change, you will slip into a sleep of contentment with the average Joe. This can create a business disaster.

So, how do you identify complacency in your company? Most will never think they are complacent. They will continue to do the same thing day after day, while rationalizing why they shouldn’t change.
They are often afraid of the consequences that could happen with change. Most will never look for new opportunities or roadblocks that could be facing their organizations; they continue to do what has worked for them in the past.

Different from complacency is the false sense of urgency. This is where people seem to have a sense of urgency, but they continue to run from meeting to meeting and schedule long agendas chock full of activities. They seem willing to go against the status quo, but it is often driven by pressures of the business or poor leadership, not the determination to move on and win today.

Some sources of false urgency can be too many meetings with no results or meetings where projects continue to be added without true clarity. The feeling of being overwhelmed is a common response to any new goals, and high stress levels can lead to frustration, depression, or anger.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

To create change with a sense of urgency, we must guide our teams. We must share our visions and strategies. We must communicate the why. We must empower our team. We must celebrate all the wins along the way. We must stay focused on the result to make change stick.

The biggest reason we struggle with a true sense of urgency is because it is not part of our natural make up. It must be created and recreated to form a continuous change or process. Without continuous change, urgency will tend to collapse after any levels of success. With change ranging from occasional change to continuous change, a sense of urgency will move from being a critical issue every now and then to a powerful asset all the time.

Publication date: 8/23/2017

KEYWORDS: Leadership and HVACR

Share This Story

Heath betts hs

Heath Betts is a training accountability coach at Nexstar, guiding contractors to get the most from their technician training. Betts has more than 30 years of experience in the HVAC trade and held many different roles during that time, from technician, to manager of multiple shop locations, to regional trainer, to coach. To learn more, call 888-240-7827 or email membership@nexstarnetwork.com.

Recent Comments

Great article

Agree Completly

Butch Welsch

People who really want the job are the...

Nexstar Network Training Implementation Coach

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

Outdoor-condensing-units.jpg

EPA Removes R-410A Installation Deadline

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

cooling-habits.jpg

50 Percent of Americans Have Skipped HVAC Maintenance

ACHR NEWS Editor Chris Gray Presenting HVAC Minute 5-18-2026

HVAC Manufacturers Fight Pricing Lawsuits

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

EPA Decision

Are you happy the EPA decided contractors can continue to install R-410A equipment?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing