Because space does not allow us to disclose each and every answer here, consider the following some of the "best of the best" replies. (A compilation of reader responses can be found in "Readers Provide Their Top 10 Reasons" in this issue.)
While all above is true, we are just preaching to the choir here, aren't we? It's about time "our story" was recognized by the general public. Just like the successful "Got Milk?" ad campaign - which, in a clever way, brought public awareness to the importance of milk and dairy products - this industry needs a public relations boost.
If you have any suggestions on how to accomplish this goal, please let us know.
Mark Skaer is editor-in-chief. He can be reached at 248-244-6446, 248-362-0317 (fax), or firstname.lastname@example.org.
Publication date: 05/17/2004