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Home » Authors » Gordon White
Gordon White

Gordon White

Gordon White is the web editor for The NEWS, overseeing the magazine’s website content and several of its email campaigns. He is always looking for quality content written by HVAC industry professionals willing to share their knowledge with The NEWS readership. He can be reached at gordonwhite@achrnews.com or 248-244-6475.

Articles

ARTICLES

Website-Design

Redesigning an HVAC Website, and How to Measure Its Success

Some metrics can be misleading, and website redesigns offer a great chance to improve user experience
Gordon White
Gordon White
November 30, 2020
An advantage of digital technology being able to track and measure web traffic, leading to vital insights into a business’ customer base.
Read More
Fleet-Winter

Preparing Your HVAC Fleet for Winter and Cold Weather

Tips for making sure you’re keeping company vehicles safe to drive
Gordon White
Gordon White
November 29, 2020
As cold weather approaches, van drivers and fleet owners become increasingly aware of the caution needed to drive safely.
Read More
Motor Technology and HVAC

Variable Speed Technology is Trending in Tomorrow’s Motors

Manufacturers share the future of HVAC motor technology
Gordon White
Gordon White
November 26, 2020
Here is the trending technology that three motor manufacturers are saying will improve the future of motors in HVAC.
Read More
Website Design and HVAC

What It Takes to Make a Winning HVAC Contractor Website

The F.A.C.T.S of website design will help guide contractors
Gordon White
Gordon White
November 24, 2020
How can a contractor make sure their website is working well for their company?
Read More
Interplay Virtual Reality.

Software Solutions Improve Closing Rate for HVAC Sales

From virtual reality to documenting jobs, software offers a myriad of solutions
Gordon White
Gordon White
November 17, 2020
As the HVAC industry charges into decade two of the 21st century, more and more software solutions exist for contractors.
Read More
Rooftop Unit.

Rooftop Units Incorporate Tech for Safety, Efficiency, Remote Monitoring

Products can send service alerts, regulate indoor air quality, and more
Gordon White
Gordon White
November 17, 2020
Commercial rooftop units feature a host of intelligent solutions to improve efficiency and ease of service/installation.
Read More
School Air Safety.

Smart Technology Can Help HVAC Contractors Keep School Air Safe

Intelligent indoor air quality systems play a critical role in preserving the health of faculty and students
Gordon White
Gordon White
November 16, 2020
The looming onset of winter is raising concerns about indoor air quality, especially concerning how the coronavirus and flu season might interact.
Read More
Alex Donofrio

Getting Technicians to Buy Into New HVAC Technology

Make sure that technology touches a felt need for your employees
Gordon White
Gordon White
November 12, 2020
When a technician is deciding if they will use a new technology, they ask an important question: “What’s in it for me?”
Read More
PHCC Connect 2020

At PHCC Connect 2020, HVAC Distribution Leaders Recount the Past Year and Look Ahead

Talbot Gee and Mike Adelizzi spoke on how the supply chain has managed unprecedented uncertainty
Gordon White
Gordon White
November 1, 2020
Talbot Gee and Mike Adelizzi spoke about distribution trends at the recent PHCC Connect 2020 event.
Read More
HVAC Management

As COVID-19 Situation Changes, HVAC Contractors and Coaches Offer Fresh Advice

Tips for maintaining company culture, training technicians, and more
Gordon White
Gordon White
October 30, 2020
Contractors need to consistently revisit company policies to ensure they are keeping technicians and customers safe.
Read More
View All Articles by Gordon White
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

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    R-455A Refrigeration: A Cold Storage Solution for the Future

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    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

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Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

July 22, 2026

Designing VRF Systems Using A2L Refrigerant

In this session, we will cover how to design VRF systems for the U.S. market using new A2L refrigerants. These systems provide an advanced zoning solution by using inverter technology to deliver precise heating and cooling control across multiple zones and spaces.

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