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Home » Authors » Gordon White
Gordon White

Gordon White

Gordon White is the web editor for The NEWS, overseeing the magazine’s website content and several of its email campaigns. He is always looking for quality content written by HVAC industry professionals willing to share their knowledge with The NEWS readership. He can be reached at gordonwhite@achrnews.com or 248-244-6475.

Articles

ARTICLES

Social Media and HVAC.

How HVAC Contractors Can Use Social Media in the Right Ways

Social media can boost marketing, as well as help recruit employees for the company
Gordon White
Gordon White
March 30, 2021
While contractors may well be using social media for marketing sales and such, the tool can also be used for much more than that.
Read More
FabricAir Fabric Duct Swimming Pool.

Fabric Duct and Specialized Airflow Used to Keep Swimmers Healthy

A $48 million aquatic center looked to ventilation solutions to save money and keep on schedule
Gordon White
Gordon White
March 18, 2021
How can an effective airflow strategy ensure quality ventilation and optimal indoor air quality, without breaking the budget?
Read More
Rosenberg Indoor Comfort.

ACCA Names Its Residential and Commercial Contractors of the Year

Rosenberg Indoor Comfort and HB McClure receive accolades
Gordon White
Gordon White
March 10, 2021
Many HVAC contractors have worked hard this past year to keep their customers safe, their employees working hard, and the HVAC industry improving.
Read More
Nest Smart Thermostat.

Monetize Smart Home Market With Thermostats, Doorbells, and More

Connectivity and convenience are driving this key market
Gordon White
Gordon White
March 9, 2021
With a little ingenuity, HVAC contractors could come out on top in the smart homes market for years to come.
Read More
Andrew Cuomo.

New York Pilots Program to Reduce Greenhouse Gas Emissions Through Heat Pump Technology

Millions of dollars available for piloting community thermal systems
Gordon White
Gordon White
March 7, 2021
New York Governor Cuomo announced that up to $15 million is available to pilot the use of community thermal systems.
Read More
Tyler-Norton

Awards Recognize Contractors and Technicians for Excellence and Hard Work

Awards can improve company culture and exude professionalism
Gordon White
Gordon White
March 5, 2021
The HVAC industry uses awards to encourage growth, and this encouragement has not stopped the past year, even with the pandemic.
Read More
Air Comfort Heating and Cooling.

2020 Best Contractors To Work For: Air Comfort

Air Comfort offers empowering employee management and rewards
Gordon White
Gordon White
February 22, 2021
Air Comfort Heating & Cooling empowers its employees to succeed and serves its community through quality work and charitable giving.
Read More
HVAC Warranties.

Extended Warranties Offer Opportunities for HVAC Contractors

Warranties keep customers from being hit with unexpected and expensive repairs
Gordon White
Gordon White
February 14, 2021
A warranty can improve relationships with customers, signal confidence on the part of the company, and lead to greater profit.
Read More
WHVACR

Women Bring Needed Talent to the HVAC Industry

For HVAC contractors struggling with the labor shortage, women present a needed solution
Gordon White
Gordon White
February 10, 2021
There is a vastly untapped group of potential employees for the HVAC industry: Women.
Read More
Chris Smith, CEO of All Contractor Marketing.

How to Handle HVAC Marketing in a Stimulus-Check Era

Stimulus checks mean more money in the market, but contractors should tread carefully
Gordon White
Gordon White
February 10, 2021
How can contractors market in a time of stimulus checks, without seeming as if they are trying to profit off a disaster?
Read More
View All Articles by Gordon White
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

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Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

July 22, 2026

Designing VRF Systems Using A2L Refrigerant

In this session, we will cover how to design VRF systems for the U.S. market using new A2L refrigerants. These systems provide an advanced zoning solution by using inverter technology to deliver precise heating and cooling control across multiple zones and spaces.

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