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Home » Authors » Chris Largent
Chris Largent

Chris Largent

Chris Largent is the content marketing specialist at HMI Performance Incentives. He formerly served as an account content writer for Hudson Valley Public Relations and as a freelance writer for various clients. Contact him at clargent@hmiaward.com.
Articles

ARTICLES

Amazon supply

Three Ways Amazon is Taking Your Business

Become a valued partner to your re-sellers, dealers, and customers, and you will inspire loyalty that will beat out Amazon every time
Chris largent1
Chris Largent
December 15, 2018
No Comments
Pricing is probably the most tangible pain that Amazon Business brings to B2B distributors.
Read More
target

How to Cost-effectively Target Small- to Mid-sized Customers

Instead of tightening your grip on your most fruitful customers, aim for the low hanging fruit: the middle 60 percent
Chris largent1
Chris Largent
April 26, 2018
No Comments
Aim to smash the Pareto Principle, which explains that, generally, the top 20% of performers produce 80% of the performance or sales.
Read More
Incentives

Which Incentive Program is Right for Your Business?

It all boils down to who you want to target as your audience and what your business goals are
Chris largent1
Chris Largent
April 3, 2018
No Comments
There are also many determination factors that come into play when picking an incentive program, such as the number of anticipated participants, earning criteria, budget, company and distribution size, how long the program will run, company culture, etc.
Read More
largent amazon

Examining HVACR Distribution’s Amazon Problem

Three ways to become a valued asset so that your dealers choose you over Amazon
Chris largent1
Chris Largent
February 6, 2018
No Comments
To compete with Amazon, distributors need to add value — not only to their businesses but for their customers as well.
Read More
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