Charles Rathmann, senior marketing communications analyst, IFS, has worked in marketing and journalism capacities in technical and engineering disciplines for 30 years. He holdsa bachelor’s degree in news-editorial journalism from the University of Wisconsin-Oshkosh. At IFS, he conducts primary research and generates educational tools to help people understand how enterprise resource planning (ERP), enterprise asset management (EAM), and field service management software enable them to keep up with changing market demands and outflank competitors. Contact him at chuck.rathmann@ifsworld.com or 888-437-4968.