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Home » Authors » Matt Michel
Matt Michel

Matt Michel

Matt Michel is a serial entrepreneur and founder of Service Nation and other contractor organizations. He is a recipient of the ACHR NEWS’ Legends of HVAC Award and was named by the NEWS as “one of the top five business advisors in the HVACR industry.” Contact him at (214) 995-8889.

Articles

ARTICLES

Open-Letter

An Optimistic COVID-19 Letter from Service Roundtable

Matt Michel shares how HVAC companies could grow during this crisis
Matt Michel
Matt Michel
April 14, 2020
In the midst of all of this coronavirus doom and gloom, I've got a contrarian viewpoint. I think this could be your best year ever.
Read More
Saving-Money

Eighty Two Ways to Cut Costs in an HVAC Company

You cannot save your way to prosperity, but you can reduce expenses
Matt Michel
Matt Michel
April 13, 2020
Here are 82 ways to reduce your expenses prudently, not in a panic. When you make decisions out of fear, you make mistakes.
Read More
Build Your HVAC Company by Supporting Your Community

Build Your HVAC Company by Supporting Your Community

Working together and forming parterships will benefit everyone
Matt Michel
Matt Michel
February 3, 2020
When your company supports a charity in such a way that it benefits your business, everyone wins.
Read More
Guest Commentary

Dealing with Depression as an HVAC Contractor

How to stay strong when life gets hard
Matt Michel
Matt Michel
December 16, 2019
Depression and its partner, suicide, are the unmentionable illnesses affecting our industry.
Read More
Guest Commentary

12 Reasons to Love Air-Conditioning

A/C has more benefits than just comfort and convenience
Matt Michel
Matt Michel
September 23, 2019
When someone is ranting about air conditioning’s energy use or damage to the environment in an attempt to virtue signal, stand up for your industry.
Read More
Guest Commentary

Four Tips to Help Contractors Maximize A Business' Sale Price

The right steps could help a company sell above the expected market price
Matt Michel
Matt Michel
July 8, 2019
Too many contractors sell for less than they could get for their businesses. Here is how you can maximize the price of your company.
Read More
Guest Commentary

An Open Letter to HVAC Techs About the Upcoming Summer

Tips for handling the busiest time of year
Matt Michel
Matt Michel
May 27, 2019
As we enter the busiest season, one that determines the success of the entire year for your companies, here are a few things to keep in mind.
Read More
Do Successful Contractors Cheat? - The ACHR News

Do Successful Contractors Cheat?

Matt Michel
Matt Michel
April 29, 2019

If a contractor cheats, who does he cheat? His customer? His employees? The government? Frankly, it is unlikely that any contractor cheats customers, employees, or the government … for long, that is.


Read More
How to Profit From the Industry’s New Wave of Consolidation - The ACHR News

How to Profit From the HVAC Industry’s New Wave of Consolidation

Today, consolidation is driven by private equity
Matt Michel
Matt Michel
March 4, 2019
In the 1990s, consolidation swept across the HVAC industry. Contractors were rolled up into large publicly traded companies like American Residential Services, Group Maintenance America Corp., Service Experts, and the utility-owned Blue Dot.
Read More
guest commentary

24 Truths of Successful HVAC Contracting

Matt Michel
Matt Michel
January 21, 2019
Like other professions, there are certain truths that apply to the field of contracting. Here are 24 of them.
Read More
View All Articles by Matt Michel
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    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

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Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

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