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Home » Authors » Steve Schmidt

Articles by Steve Schmidt

Steve Schmidt

Is Your Marketing Message Hitting the Bull’s-eye?

Ensure your marketing efforts are effectively targeting the right customers
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Steve Schmidt
November 9, 2015
No Comments

If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.


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Steve Schmidt

Customer Service — Is It Real?

Achieve your goals by simply being a servant
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Steve Schmidt
October 12, 2015
No Comments

While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?


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You Trust Me … Don’t You?

You Trust Me … Don’t You?

Contractor-consumer trust is a crucial element of HVAC sales
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Steve Schmidt
September 7, 2015
No Comments

Your job is to anticipate all the questions a customer may have and make sure they’re all answered before the doorbell is rung. If you fail to answer all these questions correctly, you’re simply setting yourself up for failure. 


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Steve Schmidt

The Call I Didn’t Want to Receive

When in doubt, always take the high road
Headshot schmidt steve
Steve Schmidt
August 10, 2015
One Comment

The ultimate question is: What is the proper action to take to preserve your reputation in the business world, your standing with the community, and, last but not least, your sanity? 


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Donâ??t Let Success Be Your Demise

Don’t Let Success Be Your Demise

Guard your reputation by fulfilling your promises
Headshot schmidt steve
Steve Schmidt
June 29, 2015
No Comments

You’ve been waiting all year for the phone to ring and the bank account to start its recovery. Now that it’s here, are you prepared? 


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