Articles by Steve Schmidt

If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.

While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?

Your job is to anticipate all the questions a customer may have and make sure they’re all answered before the doorbell is rung. If you fail to answer all these questions correctly, you’re simply setting yourself up for failure. 

The ultimate question is: What is the proper action to take to preserve your reputation in the business world, your standing with the community, and, last but not least, your sanity? 

You’ve been waiting all year for the phone to ring and the bank account to start its recovery. Now that it’s here, are you prepared?