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Home » Authors » Mark Skaer

Mark Skaer

Mark Skaer Senior Editor. E-mail him at markskaer@achrnews.com.

Articles

ARTICLES

Trane Introduces New 13-SEER Lineup

Mark Skaer
September 21, 2005
Trane officials introduced a variety of new products for 2006 to invited distributors at its recent Marketing and Product Extravaganza. Here is a brief rundown of what was introduced.
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Marketing Indoor Comfort: Provide Customer Comfort And Success Should Follow

Mark Skaer
September 12, 2005
As 13 SEER products will become the standard in the market, it appears the biggest challenge for contractors will be to effectively sell value. Here are some tips from successful contractors who know all about selling value.
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Marketing Indoor Comfort: Pros Reveal The Meaning Of Value And Comfort

Mark Skaer
September 12, 2005
In order to be successful in the 13 SEER era, contractors are being advised to sell value and comfort. But how do you find out exactly what that means? Just ask those who already provide it.
Read More

Marketing Indoor Comfort: Homeowners Need Help In Selecting Comfort Systems

Mark Skaer
September 12, 2005
Based on a recent survey conducted by Emerson Climate Technologies, contractors can earn respect - and, ultimately, business -- from customers if they supply them with knowledge concerning the new national minimum efficiency standard for residential central air conditioners and heat pumps.
Read More

A Case Of Deja  Vu

Mark Skaer
September 9, 2005
If some of The News' 2005 Residential All-Stars look familiar, it's because they are. There are many repeats on both the residential new construction team, as well as the residential replacement/add-on squad. In other words, when you're good, you're good.
Read More

Welsch Heating & Cooling Is A Class Act

Mark Skaer
September 9, 2005
George "Butch" Welsch exudes class. The owner of Welsch Heating and Cooling, located just outside of St. Louis, rolls up to the restaurant in his sporty blue Sebring convertible. You know it's him. The Missouri license plates blare "Welsch."
Read More

QSC Power Meeting Program Offers Advice

Mark Skaer
September 9, 2005
At the Quality Service Contractor's (QSC's) Power Meeting XXIII, attendees had the chance to soak up some solid business advice from some top-shelf consultants.
Read More

The Poster Boy For Replacement Sales

Mark Skaer
September 9, 2005
You can't blame AirTime 500 for promoting the heck out of contractor Kevin Comerford. When it came time for the contractor group to advertise its recent Legends of Success series, there was Comerford laughing in more than a few print ads.
Read More

Bringing Respect To Duct Cleaning

Mark Skaer
September 1, 2005
Michael Palazzolo hopes, by now, the air duct cleaning business is looked upon with respect. However, the CEO of Safety King Inc. understands how that might not be the case.
Read More

Johnson Controls Acquires York

Mark Skaer
September 1, 2005
The dust has not settled yet from Johnson Controls' blockbuster acquisition of York International on Aug. 24. Days after the surprise announcement, most insiders from both parties opted not to formally comment on the $3.2 billion transaction, which caught many off guard.
Read More
View All Articles by Mark Skaer
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