HVAC Residential Market

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The majority of commercial and industrial contractors are confident about sales growth, profits, and staffing levels heading into 2018, according to the latest Associated Builders and Contractors Inc. (ABC) Construction Confidence Index (CCI).

Every year, the AHR Expo brings forth educational sessions that help contractors and manufacturers better understand how the HVACR industry functions and how it is constantly changing and evolving.

According to the most recent report from Heating, Air-conditioning and Refrigeration Distributors International (HARDI), average sales for HARDI distributor members declined by 2.8 percent in December 2017, and the average annualized growth for the 12 months through December 2017 was 5.3 percent.

There are many things changing in the U.S. workforce, including, it seems, the amount of time spent with an employer.

In the Dec. 4, 2017 issue of The NEWS, I discussed some common obstacles that customers present when offered a preventive maintenance agreement and solutions to overcome them. This week, let’s take a close look at how to design and market your service plans.

Regardless of the nature of your business, being seen on the internet is a highly recommended way to getting more calls from paying customers.

U.S. shipments of central air conditioners and airsource heat pumps totaled 473,496 units in December 2017, up 6.3 percent from 445,355 units shipped in December 2016.

Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per year worldwide.

The labor shortage in the skilled trades has turned the search for new talent into a treasure hunt.

Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.