Sad to say, but most of the industry - as much as 90 percent - does not know the answers to questions about their sales, overhead, and gross margin. If you answered, "I don't know," or "I can come close," the bad new is you belong in the 90 percent.
"With globalization, essentially everything is being counterfeited," said Doug Geralde of the CSA Group Audits and Investigation Team. "Counterfeiters have an established infrastructure and the process has gone high tech." Geralde was speaking to seminar attendees at the HRAI 38th Annual Meeting.
Understanding how a commercial customer uses energy can help HVAC contractors find customized solutions that will save energy, improve sales, and develop customer loyalty. That was the message given to attendees of Bob Bach's seminar at the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI)'s 38th Annual Meeting.
San Diego Gas and Electric together with Kohlenberger Associates initiated a feasibility study for the manager of the San Diego International Floral Trade Center to identify opportunities for major system upgrades of floral display cases at the trade center.
Most everybody has walked though your run-of-the-mill tradeshow. The Distribution Virtual Tech Fairâ„¢, was not your run-of-the-mill tradeshow. It was a free, two-day event that offered more than a Website tour to its attendees.
As far back as the beginning of time, mankind was looking for a way to franchise itself. At least that's what Ken Franklin told attendees to his seminar on franchising at the 2006 HVAC Comfortech.
Creating want and converting that insatiable desire into an unfulfilled need that absolutely must be satisfied right now is the challenge of direct marketing.
An HVAC contractor has many tools in his or her business management toolbox. One is Chamber of Commerce membership. The key advantage of chamber membership is the opportunity to network with other businesses. But chamber membership means a lot more to businesses like HVAC contractors.
It seems obvious, if you are not sure how to get to your destination, you need a map, and yet, every day I meet business owners who drive their businesses with no map nor a clear set of directions. The result - they get lost, fail to meet their objectives, or fail completely.
While peer groups are common in U.S. contractor groups, such as the Mix Groups made up of members of the Air Conditioning Contractors of America (ACCA), they are a rarity in Canada. One of these groups is known as "PEP," short for Peer Exchange Program.
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