Bill Ligon

Consultant to the HVAC industry, Bill Ligon was a contractor in Shreveport, La. He now specializes in business management and sales training and can be contacted at 888-320-9224, or ligonair@cox.net.

Articles

ARTICLES

What You Don't Know Can Really Hurt

Bill Ligon
October 9, 2006
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Sad to say, but most of the industry - as much as 90 percent - does not know the answers to questions about their sales, overhead, and gross margin. If you answered, "I don't know," or "I can come close," the bad new is you belong in the 90 percent.
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