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Home » Topics » Featured Stories

Featured Stories
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The Definition of Win

Rob "Waldo" Waldman
March 5, 2007
This article looks at who winners are and what it takes, including hard work, to be a winner.
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Leveraging Techs' Customer Relationships

Jim Baston
March 5, 2007
This article discusses the four key hurdles that directly and negatively impact the service technicians’ effectiveness in selling more services to customers and what can be done about them to ensure success.
Read More

Associations Can Deliver Value, But How Much?

Ed Rigsbee
February 26, 2007
Trade associations and professional societies are wonderful industry or profession collaborations and deliver high value to their members, but most society and association staff and volunteer leadership do not have a clue as to the real dollar value their organization delivers to its members, says the author.
Read More

Maytag Meeting not a Gamble in Las Vegas

Mark Skaer
February 26, 2007
Who said the Maytag repairman is lonely? You couldn’t tell it at the first-ever Maytag National Meeting, held recently at the Aladdin Resort and Casino. The majority of the invited Maytag distributors, territory managers, and dealers - 679 attendees in all - wore broad smiles and appeared uplifted after hearing, seeing, and touching all of what the HVACR manufacturer has to offer each, as well as customers, in 2007.
Read More

Equipping the Techs of the Future

John R. Hall
February 26, 2007
Gone are the days of big, clunky toolboxes. And future innovations will make today’s technology look a tad prehistoric, too. The NEWS recently conducted an informal online poll to find out what “gadgets” HVAC contractors are sending their techs out into the field with - and what they see as the gadgets of the future.
Read More

ARI, GAMA Discuss Possible Merger

Mark Skaer
February 26, 2007
The Air-Conditioning and Refrigeration Institute (ARI) and the Gas Appliance Manufacturers Association (GAMA) are looking into the possibility of merging. The two respective associations are currently weighing the pros and cons of combining their efforts.
Read More

Marketing Flips the Focus

Angela Harris - The ACHR News
Angela D. Harris
February 26, 2007
While many manufacturers concentrate their marketing focus on their equipment brands, Rheem Heating and Cooling has begun focusing on establishing the reputation and “brand” of the HVAC contractor.
Read More

Marketing Programs Bring Out Creativity

Angela Harris - The ACHR News
Angela D. Harris
February 26, 2007
Gathered in healthy competition, manufacturers each offer new and unique marketing programs in their quests for market dominance.
Read More

Marketing Vehicles Take the Track

Angela Harris - The ACHR News
Angela D. Harris
February 26, 2007
Like a pit crew working together, Emerson Climate Technologies has created a new strategy to help contractors grow their businesses. By providing communication, education, and the tools to be a success, these strategies are putting contractors in the driver’s seat and setting them on the fast track.
Read More

Company Cheering Section

February 19, 2007
Former Dallas Cowboy greats Roger Staubach and Drew Pearson provided a pep talk regarding the value of teamwork at the Daikin AC (Americas) Inc. Hospitality Suite/VIP Party, held Jan. 29 at the Fuse Restaurant and Lounge, during the 2007 AHR Expo.
Read More
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