Almost instantly, the iPhone became the standard
by which consumers judged all other cell phones, even though they had not held
one in their hand.
Even as the iPhone introduction continues, we may be able to
uncover some interesting marketing and sales messages that can be used in all
businesses.
Picture the look on the face of a business owner when an HVAC contractor tells him that the more he uses his air conditioner, the lower his electric bill will be. The business owner may be calling for the men in white jackets to take the contractor away. Yet that scenario may soon play out in businesses across North America if Andy McGreevy and his newest invention are made the a/c system of choice.
Elvis, Wayne Newton, and the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) will all be on stage this fall in Las Vegas. SMACNA’s 64th Annual Convention and Product Show, Oct. 21-25, will be held at the Mandalay Bay Resort & Casino and at The Hotel, Las Vegas.
When we last visited with lead installer John and his helper Charlie, they had learned how to measure external static pressure on a new system. They were shocked to measure a high 0.98 inches of water column - and surprised when their trainer asserted the airflow through the unit was probably OK.
Today’s contractors know that knowledge is power. It is the power to increase profits, maintain employee relationships, and expand businesses. With the proper tool, contractors can process the raw and unfiltered information that yields this power, and use it to efficiently manage their fleet of service and installation vehicles.
Members of more than a dozen councils and committees in the Heating, Airconditioning & Refrigeration Distributors International (HARDI) headed to Horseshoe Bay, Texas, in mid-June to do some serious planning for the HARDI 220 Annual Fall Conference October 6-9 in Orlando, Fla., at the Orlando World Center Marriott Resort.
New technologies for the HVACR world seem to keep popping up every time we turn around. Consider GPS. Five or six years ago, GPS was virtually unheard of in the contracting world. Now it’s everywhere, allowing companies to track their technicians and boost productivity as a result.
Many of us remember being told to not let our bikes sit out in the rain, or else they’d rust. As adults, that same kind of advice holds true for the wide array of expensive tools that can be found in the back of any technician’s truck.
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