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It wasn’t so long ago that the marketer’s quiver held a handful of arrows. These were trusted marketing tools. You could count on them. That was then; this is now and everything has changed.

The NEWS wanted to know what impact eBay has made on HVAC contractors and whether these business owners have embraced eBay as an alternate source for customers to buy equipment and have themselves, the brick-and-mortar contractors, perform the installations.

There is a relatively new business structure on the block. While the S corporation remains the most-used type of small business entity, the limited liability company (LLC) is increasingly the entity of choice for both new and existing HVACR businesses.

In this example, a builder used a unique approach to capture a sale that was getting away from him. Now, the builder did not lower his price. That is our industry standard, and what usually happens. But, don’t do it. Instead, get creative.

On the surface, it appears to be a routine chore. You have a job to fill, so you must interview the applicants and select the most promising. In truth, interviewing job candidates today is far from routine.

There are two tides swirling toward the U.S. air conditioning industry, one from Europe and one from Asia. From Europe comes radiant cooling and from Asia comes variable refrigerant volume (VRV), or as they are also known, multi-split or multi-zone systems.

ABCO Refrigeration Supply Corp. of Long Island City, N.Y., hosted its annual expo amid beautiful sunny skies and a full agenda. A total of 4,500 visitors exchanged information, reconfirmed business and personal friendships, and enjoyed a day full of camaraderie that is the hallmark of this expo.

How do you convince a facility owner that the HVAC maintenance you want to perform is worthwhile? Paul Wheeler, facilities management, and Lou Ronsivalli, service development, both with Trane, offered some advice on this and other topics during their Webinar, Align Facilities Engineering Objectives with Customer Goals and Plans.

While most people in the country were ringing in the new year, there was one more reason for ARI and GAMA members to celebrate. At the stroke of midnight, Jan. 1, 2008, the merger of the Air-Conditioning and Refrigeration Institute (ARI) and the Gas Appliance Manufacturers Association (GAMA) was official.

“Reaching New Heights In Net-Zero Buildings” is the theme of this year’s American Society of Heating, Refrigerating and Air-Conditioning Engineers’ (ASHRAE) meeting, which will be held Jan. 19-23 at the New York Hilton. The meeting will focus on sustainability, professional development, and HVACR technology.