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John Graham is President of Graham Communications, a marketing services and sales consulting firm, and the author of "The New Magnet Marketing" and "Break the Rules Selling." He can be reached at j_graham@grahamcomm.com.
It wasn’t so long ago that the marketer’s quiver held a
handful of arrows. These were trusted marketing tools. You could count
on them.
That was then; this is now and everything has changed.
Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.
