John Graham is President of Graham Communications, a marketing services and sales consulting firm, and the author of "The New Magnet Marketing" and "Break the Rules Selling." He can be reached at j_graham@grahamcomm.com.

The New Marketing Mix: Where Will You Meet Your Customers?

John R. Graham

January 7, 2008

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It wasn’t so long ago that the marketer’s quiver held a handful of arrows. These were trusted marketing tools. You could count on them. That was then; this is now and everything has changed.

Making the Sale to Your Only Customer

John R. Graham

August 7, 2006

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Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.

On Demand Refrigerant Safety Classes A2L and A3 have a very low GWP, making them a strong, long-term solution for many HVACR applications. However, these refrigerants are classified as mildly flammable and highly flammable respectively. This flammability class raises safety and compliance concerns. This webinar will help you understand these classes, along with the opportunities these refrigerants can offer.

As the HVAC market continues to expand and Variable Refrigerant Flow (VRF) technologies continue to evolve, the demand for contractors with VRF expertise will only grow. This presentation provides thorough insight into the requirements, advantages and opportunities associated with specifying VRF systems and addresses the common misconceptions contractors may encounter in the field.

ACHRNEWS

2019 September 9

In this issue of The NEWS, we present the Residential Heating Showcase, featuring the latest heating equipment to hit residential HVAC. We also discuss developments in the tools and test instruments market.

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