ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, is now known as ABB.
ECS Global has unveiled a new website as part of a rebranding initiative. The company, formerly known as Energy Conservation & Supply Inc., has expanded its solution set to include smart building integration, effectively leveraging the dynamically expanding and explosively growing "building Internet of Things" globally.
Air Masters Corp. and its affiliated companies — Gateway Mechanical, Gateway Mechanical Fire Protection Inc., and Automation Solutions Group — have announced a rebranding as Integrated Facility Services Inc. (IFS), their corporate holding company name.
Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.