MINNEAPOLIS — FasTest Inc. has completed an extensive rebranding effort in response to accelerated company growth and a renewal to its corporate vision. At the heart of this rebranding is a change of the company’s look and feel, including logo and color scheme. The rebranding includes a redesign of the company’s website, logo, graphics, and communications. FasTest’s new brand assets include a simple yet bold navy logo with a red emblem demonstrating connection and flow.
“After 35 years of connecting with our customers around the world, we strongly believe that now is the time for a fresh and vibrant look that matches and reflects how our business has evolved,” said Gary Rychley, president at FasTest. “Product innovation with new technologies to supply our global customers with the broadest and most advance product line in the industry sets us apart and positions FasTest for the next 35 years.”
“The FasTest brand is well-known in industry to symbolize the highest quality with the latest innovation,” said Rob Danielson, vice president of engineering at FasTest. “The new rebrand presents a clean, efficient, and edgy look to FasTest. It reflects on our progression to where we are today and leads into where we are headed tomorrow. We will continue to be bold and evolve to exceed the expectations of our customers.”