A plague in the customer service aspect of most service businesses is that they are in a constant state of reacting to things that are already happening. We naturally gravitate toward putting out the fire that just popped up in front of us, which wouldn’t be a bad thing if we weren’t repeating this behavior month after month.
In a trade where reputation is everything, reputable contractors and associations are continuing to stress the importance of contractor licensing to homeowners and those operating without the proper licensing.
We live in a technological world where everyone is walking around with a camera and digital recorder in their pockets. Our behavior, at all times and in all places, is a legitimate concern.
In an effort to keep up with an ever-changing marketplace, contractors are taking steps to better position themselves before consumers, and industry associations are diversifying their offerings.
What works and what doesn’t work in a small business seems to evolve on a daily basis. This mantra rings especially true in the realm of HVAC marketing. Although digital marketing is gaining steam and popularity with contractors, some aren’t convinced the traditional means of advertising are dead yet.