MINNEAPOLIS - Fireside Hearth & Homeâ„¢ began a new Retail Partnership Program giving independent dealers an opportunity to leverage the collective power and promotion of the Fireside Hearth & Home retail and service brand. The program also provides access to industry-leading business systems, processes, marketing, merchandising, and training best practices.

"We developed the Fireside Hearth & Home Retail Partnership Program as a way for independent dealers to tap the expertise of the nation's leading fireplace retail brand and gain support in key business functions that will help grow their business," said Katie Erickson, vice president, Fireside Hearth & Home Retail Development, Hearth & Home Technologies. "The program gives dealers the best of both worlds by allowing them to keep their independence as a business owner yet still be a part of a national branding effort."

Dealers interested in the program should contact their Hearth & Home Technologies' sales representative.

Publication date: 08/21/2006