MCERF, along with the Mechanical Contractors Association of America (MCAA), will be working on additional initiatives in the green building arena in the coming months, and much of the information in this report will serve as the building blocks for those ongoing educational efforts. "Green and sustainable building and service are potentially the most significant new markets in a very long time," said Bob FitzGerald, president of MCERF. The McGraw-Hill report bears that out, focusing on topics such as "The Evolution of Green," "Market Demand for Green," and "Green Building Business Impacts and Opportunities," as well as providing some case study examples that clarify green principles in action.

For more information about MCERF and its industry education and research activities, contact Dennis Langley at dlangley@mcaa.org.