PEWAUKEE, Wis. - The Gustave A. Larson Co. has named Michael Braun as director of marketing. Braun has 10 years of industry experience, most recently as vice president of the Residential Division at Total Comfort of Wisconsin Inc.

The Gustave A. Larson Co., an industry leader in the wholesale distribution of heating and air conditioning equipment and supplies, began as a small storefront in 1936 in Madison, Wis. A state-of-the-art computer system links all 43 locations with the corporate offices and distribution center in Pewaukee, Wis. Each branch carries an extensive inventory of equipment and replacement parts to serve customers' needs. The company maintains a $40 million inventory and an in-house truck fleet that replenishes the branches nightly.

Publication date: 03/27/2006