PEWAUKEE, Wis. - On Monday, May 7, the Gustave A. Larson Co. opened its newest store location in West Allis, Wis. This new facility replaces the New Berlin store and will serve as the Great Lakes Regional Sales Office. In addition to a 5,800-square-foot, self-service showroom with working product displays, customers will have access to design engineers, hydronics support, service advisors, account representatives, sales consultants, and sales management.

Continuing the company’s commitment to education, the West Allis location will be home to the Milwaukee area’s second Larson Learning Center, a state-of-the-art training facility. Increased stocking levels of parts and equipment as well as “Will Call Express” for fast in and out service will make this the flagship store for the Larson Co.

To serve customers in the western suburbs, an additional Will Call Express location opened on May 7 at the company’s corporate distribution center in Pewaukee. Both West Allis and Pewaukee can be reached at 414-615-2640 or 800-829-1332. Orders can also be faxed to 414-771-6589 or placed online at

The Gustave A. Larson Co. is a wholesale distributor of HVACR equipment, parts, and supplies founded in 1936. It now has 43 locations serving 14 states.

Publication date:05/28/2007