Fieldpiece captured the attention ofNEWSreaders, and it did so without a full-page, four-color ad. In fact, it sold its black-and-white advertisement by getting straight to the point regarding its new superheat accessory head.

"I liked the ad and the tool could benefit all technicians," responded consultant Donnici.

"A nice ad that addresses a problem that plagues all field people," commented York.

"The taking of superheat readings has always been tough."

York was rather surprised to find out that the ad earned such a high ranking, especially since it was small and might have otherwise been overlooked. The ad appeared on page 74 in the Feb. 7 issue.

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Publication date: 12/12/2005