If you like motorcycles, you enjoyed the Totaline customer chopper sweepstakes ad, which appeared on page 3 of the March 21 issue. Smack dab in the middle of the full-page ad is a custom chopper "built just for you by the folks at Orange County Choppers." The headline above the massive bike states: "This Could Be Your Next Company Vehicle."

"The Totaline ad had some good graphics," said consultant Donnici.

The advertisement described a promotion where every time someone bought $1,000 worth of Totaline parts in 2005, that person would have another opportunity to win a custom chopper built by Orange County Choppers. Customers could also win quarterly prizes like a television set, leather riding jacket, and digital camera.

For more information, visit www.totaline.com.