Tuesday, Jan. 27, 2004: Taco Targets ‘Ease of Use' As Focus in 2004

But while the HS2 software – featuring "Load Match" – has been expanded and has been a critical development for Taco, company president John White Jr. was more interested in talking about what Taco will mean to its customers in 2004.
"We want to make Taco easier to use – easy to do business with," he said. "And we want to differentiate as much as we can from our competitors."
White added that his company "wants to sell products but not by the cast iron per pound method." He said that Taco continues to focus on the marketing side of the business and the product development side – both supporting each other.

As he always does, White thanked his employees for the work they do, calling them "the best bunch of people I have ever been associated with." He also thanked the trade journalists in attendance.
"You have always been so supportive of what we've done and a lot of our success comes from the genuine relationships we have with you."
Publication date: 01/26/2004
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