AirTime 500 also introduced Contractor Wizard. This program will manage contractor's marketing efforts online, according to AirTime 500. Some of the components include: a set of tools that will help turn the federally-mandated changeover to 13-SEER air conditioning units into new and satisfied customers; a new vanity number program that will help members' call volume increase by as much as 600 percent; and ways for members to take advantage of the new Federal Tax Credit Program by helping customers make their homes more energy efficient and get a tax break, according to AirTime.
Author and marketing expert Harry Beckwith (pictured right) made a special appearance at the AirTime 500 Expo. Beckwith held a four-hour session with AirTime members where he highlighted the importance of building relationships with clients and offered specific ways that business owners can accomplish this.
Publication date: 11/21/2005