The daylong training program features nationally recognized business, marketing, and contracting experts in the HVAC industry, and is free to participants. HVAC contractors who are interested in attending should contact their York distributor to register.
Participants may attend four training sessions, and two industry briefings, between 7:30 a.m. and 5 p.m. Topics and speakers are as follows:
Mark Matteson, president of Pinnacle Service Group, will provide a keynote message on industry trends, and UPG senior marketing director Doug Widenmann will present the findings of a consumer preference study that defines where consumers prefer to buy HVAC products. "The entire program is designed to raise awareness of the need to sell value, why it's important, and how it can lead to the profitable growth of a contracting business," he said.
Publication date: 08/16/2004