She said, "Effective marketing is more than just a catchy headline or a snazzy brochure. While the â€˜art' of marketing is important, it is the â€˜science' of marketing which makes your investment work for you."
The book is titled The Entrepreneur's Notebook and Ball describes it this way: "A combination reference manual and interactive workbook, the book guides the reader through the step-by-step formula to make marketing investments more effective. As you read this concise, practical text, you will discover the relationships between the â€˜numbers' and the â€˜activities' which drive marketing success."
The cost of the book is $12 and copies can be ordered at www.roundpeg.biz.
Publication date: 10/04/2004