Upbeat Sales NumbersAccording to company officials, 2004 residential and light commercial sales were up 11 percent over 2003. Dale Green, vice president of sales and marketing, cautioned the group that continued growth would depend on their ability to "get more of your existing customers' business, while helping them become more successful and profitable."
He also stated, "The increase in customer expectations, and the resulting demand being placed on our dealers offers American Standard and its distributors the opportunity to provide dealers with the necessary skills to meet the expectations of today's consumers head-on."
A new line of programmable thermostats was introduced in the first and second quarter and other indoor comfort products are scheduled for the second half of 2005.
Stars And StripesThe company's popular Stars and Stripes sales promotion program will be continued through 2005 with increased promotion and prize levels. Participating American Standard dealers will be able to offer consumers "No Payments Until 2006," plus a free comfort control with the purchase of a complete 14-, 15-, 16-, or 18-SEER high-efficiency air conditioning and heating system.
Dealer sales people will also receive special "spiffs" from $10 to $200 for selling high efficiency products.
Joyce Warrington, American Standard brand manager, revealed a special sweepstakes program as part of Stars and Stripes.
She announced a third grand prize of a trip for two to the 2006 Super Bowl, and a second grand prize of a $15,000 dollar allowance to completely renovate a room in a dealer's home.
The first grand prize was a vacation in Hawaii, which she explained, was "not for one year, or two years, but a time-share condominium for the rest of the winner's life."
Warrington also outlined several new advertising and public relations initiatives including the sponsor ship of "Ask This Old House" on public television, the development of a mobile marketing van, and a corporate sponsorship with Ronald McDonald House Charities.
This year, American Standard HVAC will begin providing heating and cooling systems to the more than 150 Ronald McDonald Houses across the United States.
"This allows us to take our commitment to the comfort of the American family out into the community where we can really make a difference in someone's life," Warrington said.
Publication date: 07/04/2005