ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Tech Basics: The Goal — Creating Value

July 18, 2003
As these students are learning, technical knowledge may comprise the foundation of a successful career in HVACR, but there are other important factors to consider, including projecting a professional image and communicating effectively with customers.
Create more value by making yourself more valuable. The more valuable you are, the greater the opportunity to increase your wages and advance your career. Creating more value entails more than going out and fixing a piece of equipment or even recommending a new humidifier to Mrs. Jones. It involves:

Attitude — Here is the secret to maintaining a good and healthy attitude: Help others. Put thought into helping customers, co-workers, and your boss. Helping others makes you feel good. When you feel good, it shows.

Reliability — Be on time. When you arrive on time, it shows that you and your company care. It also shows that you value and respect your customer’s time.

Dependability — Showing up for work every day demonstrates dependability. When you do not make it to work, you cost the company money. Sometimes the company even loses a customer. The cost of rearranging a schedule and inconveniencing customers is staggering. Being dependable also means handling the customer calls that you are capable of handling. A clean and check technician who frequently forgets to turn power back on to the equipment before leaving is not dependable.

Image — Customers want to do business with people who are smartly dressed, well groomed, and clean. A disheveled appearance makes you look bad. But more importantly it makes your company look bad. A company that looks bad does not gain repeat business. Remember: repeat business is a good thing. It gives you more opportunity to create value.

Flexibility — Be flexible with your time and your mind. Furnaces do not always break down when it’s convenient for us. Realize there will be times when you will have to work late or on weekends. Keep an open mind to situations that you encounter in the field. Be sure you are repairing the problem and not just the symptom.

Communications — Communication is the exchange of thoughts, messages, and information. Communicate clearly in written or verbal form. Will the office staff be able to read your invoices? Will customers be able to understand your technical jargon? Put yourself in the other person’s position. Speak and write in simple terms they will understand.

Driving skills — Obey the traffic laws and drive defensively. If another motorist angers you, let it go. Channel your energy in a constructive manner.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

Truck maintenance — Keep a schedule for required truck maintenance. Do this even if the office staff keeps a schedule, too. Service calls are often rearranged and your oil change might be forgotten. Kindly remind the dispatcher. You are a member of a team; it’s all about helping each other out. Don’t forget to immediately report any abnormalities with your truck. Wash your truck once per week.

Mechanical skills — Even Michael Jordan had to practice. If you need to improve your mechanical skills, practice them at home. Get an old piece of equipment, tear it apart, and put it back together. Learn how the components work together as a system. Practice brazing and soldering at home, too.

Systems — Create systems for yourself and follow them methodically. From procedures on troubleshooting calls to truck and jobsite organization to re-stocking your truck, create systems.

Tools — Invest in every tool and meter made in the HVAC universe. Be kind and take good care of your tools. A rank amateur shows up on a job with tools that do not work and meters with dead batteries. You are a professional; act accordingly.

Industry awareness — Keep an eye on what is going on in the HVAC world. Be aware of new tools, techniques, and trends. Frequent industry-related Internet sites and join trade associations.

Collect knowledge — Keep notes on situations that you encounter during the day. If a senior tech gives you advice, write it down. Bookmark useful Internet sites and save trade journal articles.

Learn — Ask questions. Veteran technicians respect those who ask questions. Every service call provides a learning experience on everything from technical matters to customer service.

Coaching — Offer to help others. Your value increases as you increase other’s value.

Customer needs — Besides fixing a broken-down unit, ask customers if they are comfortable in their homes and businesses. People may not be aware of solutions to dryness, excess moisture, and temperature swings.

Your health — Feed and care for your mind, body, and spirit. You are of no value to anyone if you are broken down.

You have chosen to be an HVAC professional. Why not give yourself a fighting chance to be the best you can be? Create value.

Rothacker is a member of the National Comfort Institute’s Advisory Board and a National Comfort Team Founding Member. For questions or comments on the Tech Page, contact Rothacker at ewizaard@hotmail.com.

Publication date: 07/21/2003

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    Training and Education
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Residential Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Air Source Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

R410A-Refrigerant-Cylinder.jpg

Refrigerant Recovery is a Revenue Opportunity

Heat-pump-cutaway.jpg

PFAS Rules and A2L Building Codes Continue to Evolve

Kroger.jpg

Kroger to Spend $100 Million to Reduce Refrigerant Leaks

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 17, 2026

Decarbonization Without Disruption

This webinar will explore practical HVAC decarbonization strategies that minimize disruption while maximizing long-term performance and ROI.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Decarbonization Without Disruption - Free Webinar - 6/17/2026

Related Articles

  • Tech Basics: The Parts Driver

    See More
  • Tech Basics: The Commissioning Mindset

    See More
  • Tech Basics: The Role Of Economizers In Rooftop Equipment

    See More

Related Products

See More Products
  • HVAC Value Pack Bundle (2 Books, 1 Audio CD + Consulting)

  • TGW_Entry Level_cover.jpg

    Technician’s Guide & Workbook for Entry Level Tech's

  • solidworkscourse1.gif

    SolidWorks for the Sheet Metal Guy - Course 1: Part Creation

See More Products
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing