The HVAC Marketing PowerPlan System is a 12-month marketing plan for HVAC companies. It comes with software, a marketing planning manual, and a recorded seminar that walks a contractor through the whole planning process in 30 minutes, says the company. The software automatically calculates budgets and targets which media to use in exact percentages, based on the individual contractor. The software also has a U.S. climatic map that pinpoints the amounts contractors in any given region should spend for heating, cooling, and off-peak marketing. The Marketing Planning Seminar on cassette tape gives step-by-step instructions on how to put a plan in place.

Hudson Ink, 313 North Hull St., Montgomery, AL 36104; 800-489-9099; 334-262-1115 (fax); (website).

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