Zoning Marketing Alliance Launched
“The voyage has begun,” said Dennis Laughlin, president of ZMA. “A preliminary infrastructure meeting was held April 24, at which time the founding members drafted the mission and guiding principles that ZMA will follow.”
A preliminary March announcement about the creation of the Zoning Marketing Alliance was met with overwhelming positive response, according to Laughlin. “With such supportive feedback about the need for an association, we immediately assigned duties to the founding members and created a strategic plan to ensure the growth of the zoning industry,” he said.
The ZMA website will begin to post member notices and create a member referral directory as membership applications are received.
Publication date: 06/24/2002