Over the past five years, market conditions and legislation have been constantly in flux. That’s typical in Europe, but now it’s the case for the U.S. and Canada, too. 

“We are sort of used to it now!” joked Jan Brockman, CEO, Bosch Home Comfort Group, referencing the European market. “That aspect’s not always good for business. But we, the Bosch Home Comfort group … maintained slight growth in a dropping market.” 

In other words, even in challenging conditions, growth is still totally possible. 

“We expect more of a flat market going forward overall,” Brockmann said. “We think that we have good chances that the markets will grow: second half of ‘26 for sure, [and in] ’27, the U.S. replacement cycle will come on again. And therefore we look at strong single-digit growth as we move forward.” 

David Budzinski, deputy CEO and regional president - Americas at Bosch Home Comfort Group, called the North American market “tumultuous.” 

“It's been a very, very quick cycle on regulatory changes in our industry – combined with a significant amount of macro- and microeconomic challenges in 2025: tariffs, high interest rates, low residential housing changes,” he said. Looking ahead, “some of those challenges will still continue into the front half of the year. Despite that, we are quite positive about the second half and then into 2027.” 

Budzinski outlined three trends shaping the upcoming year: housing affordability, electrification, and an uptick in the commercial sector. 

Bosch has launched a new series of residential a/cs, and will soon add a new heat pump series, designed specifically to support new construction of housing that’s attainable to the average American. Bosch also offers mobile home furnaces and systems. 

Dual-fuel systems are another hot topic, especially in an era where residential tax credits for electrification no longer exist at the federal level. Local, state, and utility rebates now take on a bigger role. 

“The trend towards electrification will still be there, but just because of the cost of an installed system and how much it has gone up, consumers are a little bit more shy to spend the money on a heat pump without the federal rebates,” Budzinski said. “So we are seeing consumers pivot more towards dual-fuel systems; those help customers have more options in terms of traditional combustion as well as electric solutions. I think that's going to be really critical for us. 

“And lastly, we are going to see an upward trend around the commercial sector,” he concluded. “The commercial industry has been down for the last roughly 18 months, when you look at the U.S. market in particular, and we are starting to see a rebound.”