To reach more candidates, consider nontraditional recruiting channels like social media, specialized job boards, and community outreach programs. Job fairs, open houses, and apprenticeships can also help by giving job seekers a chance to explore trade careers they may not have considered. Employers can also partner with high schools, vocational schools, and organizations that encourage young people to enter the trades. For example, Explore The Trades, a nonprofit organization, is dedicated to helping bridge the skilled trades labor gap. I’ve relied on the Explore The Trades team for insights on attracting younger talent. Partnering with and supporting organizations that promote trade careers can be a great way to stand out in the competition for skilled workers. 

Embracing Technology and Recruiting Tools 

The trades aren’t just about manual labor anymore. With new technology—from AI to work automation—there’s an increasing demand for workers who not only have hands-on experience but are also comfortable with advanced tools, software, and communication systems. In 2025, recruiters should look for candidates who bring both traditional trade skills and an openness to new technology. 

At Nexstar, we’re always exploring new tools and partnerships to help our members attract talent. This year, we partnered with Hunter Recruitment Advisors to launch NexHire, a program that combines best-practice recruitment training with real-time candidate sourcing. Through NexHire, we help members of Nexstar build and execute a talent acquisition plan while Hunter handles strategic marketing, talent sourcing, and prescreening. A key part of this program is the use of new technology, like automated interviewing, geofencing, and AI-driven competency assessments. While some of these tools are still evolving, they’re already creating time-saving efficiencies—and we expect them to transform how we find and vet talent in the near future. 

Offering Apprenticeships and Skill Development 

Apprenticeships have always been a cornerstone of trade work, but in 2025, they’ll be even more important. With many experienced workers retiring, there’s a growing need to bring in younger talent. Apprenticeships provide hands-on training, mentorship, and a pathway to well-paying careers without requiring years of formal education. 

To attract more apprentices, companies need to offer competitive pay, clear career progression, and a work environment that values learning and mentorship. The traditional apprenticeship model may also evolve to include more flexible training formats, such as online learning, virtual simulations, and part-time options. This flexibility will help reach those who may not be able to commit to a full-time apprenticeship but still want to gain skills and experience. 

Prioritizing Diversity and Inclusion 

The trades have traditionally been a male-dominated industry, but there’s a growing push to diversify the workforce. In 2025, recruiting efforts will focus even more on attracting women and candidates from different backgrounds. With a shortage of skilled labor, expanding the talent pool isn’t just about filling positions—it’s about bringing in fresh perspectives and strengthening the industry. 

To create an inclusive workplace, employers should consider mentorship programs, diversity training, and supportive policies that make all workers feel welcome. These efforts will not only help attract a wider range of candidates but also ensure that the trades remain an appealing career choice for future generations. 

Providing Flexible Work Options 

The value of a flexible work schedule has grown, and the trades are no exception. In 2025, more workers may seek contract or gig-based work that allows them to choose their hours, locations, and projects. This shift will impact how employers attract and retain workers. 

Companies may need to adapt by offering flexible scheduling options, shorter workdays, or increased paid time off. Some workers may prefer the independence of gig work over traditional full-time employment. Employers will need to find a balance between maintaining a skilled, reliable workforce and meeting the growing demand for flexibility. 

While the trades are largely hands-on, the shift toward remote work is influencing the industry. In 2025, some roles—like estimators, project managers, and customer service representatives—may operate in hybrid or fully remote settings. Digital tools like remote monitoring and AI-driven equipment will continue improving efficiency, making physical tasks easier and more productive. 

Evolving Compensation and Benefits 

In 2025, compensation and benefits in the trades will need to stay competitive. Offering good wages is crucial, but workers are also looking for more than just a paycheck. Benefits like health insurance, retirement plans, paid time off, and mental health resources should be standard. 

To stand out, some companies may offer additional perks like flexible schedules, professional development opportunities, and tuition reimbursement for trade-related education. Employers are also recognizing the importance of safety training to prevent workplace injuries, which adds to their appeal as top-tier employers. 

Defining and Communicating Your “Why” 

I often ask Nexstar members I coach, “If I was happy and successful in my current job, why would I leave and come work for you?” The answers vary—some people pause, some say, “Because we’re the best,” and others offer well-thought-out responses detailing their company’s benefits. But when I ask, “Who outside your company knows what you offer?” the answer is usually, “Good question!” 

Finding new and creative ways to share your employer value proposition can make your company more appealing to job seekers. Benefits that may seem small—like being able to take a work vehicle home, having uniforms provided and washed, or not having to be on-call—can make a big difference to potential candidates. 

Looking Ahead 

As the workforce evolves, recruiting strategies need to evolve, too. By recognizing hiring trends and adjusting your internal strategies, you can attract, retain, and develop a skilled workforce ready to meet future demands. 

Ultimately, the future of the trades depends on the industry’s commitment to evolving, investing in workers, embracing new technology, and creating workplaces where talent can thrive. The coming year offers a unique chance for trade companies to redefine their role in the modern workforce and build a strong future for both workers and employers.