In March 2020, he was appointed as the CEO of the company. As the CEO, his responsibilities expanded significantly. He spearheaded the development of the 5-3-1 business plan each calendar year and made major corporate decisions.

Fishman took charge of real estate management, initiated a change in the major equipment line that led to growth, divided company territories into three regions for improved logistics, and hired additional regional managers. He orchestrated the transition from a cooperative (COOP) model to a franchise model. Managing banking relationships, he successfully renegotiated loans and covenants. Additionally, Fishman established a tech services department to further enhance offerings and meet customer needs.

Under Fishman’s leadership, he implemented a culture change within the organization, and the company has experienced remarkable growth of 80.4% within a span of two years — although Fishman is quick to point out that the fantastic team around him helps get those results.

Fishman also started Melt Media, which is a marketing and consulting company that focuses on HVAC contractors. The company’s sole focus is to help contractors build a reputable brand and to structure their company to maximize its potential.