“Clean Air is Life,” read a light blue banner in front of the Monet Ballroom at the Bellagio Hotel in Las Vegas. “Let us help protect yours.”
That’s the gist ― and the tagline — of RGF’s new global campaign, aimed at bringing awareness to the importance of IAQ. Below the banner, rows of beverage koozies bearing the same slogan stood ready for guests at RGF’s evening cocktail reception, held the night of Monday, January 31.
“Everybody hasn't been able to get together in a while. So we wanted to just bring everybody together to network, talk, see what the field was in the industry,” said Lisa Schutz, national sales manager at RGF. “I'm hoping that they're going to take away the importance of indoor air quality. COVID took us five years into the future really quick. But even when that goes away, or the flu goes away, or cold season goes away, it's something that we need to continually be aware of.”
The “Clean Air is Life” initiative is a global campaign, with RGF customers and distributors all over the world sending in photos with “Clean Air is Life” posters to create an international video and drive the message home that IAQ is something everyone can relate to, no matter where they live.
Asked for her opinion on whether consumer interest in IAQ will continue once the pandemic subsides, Schutz was a resounding ‘yes.’
“It's kind of like the bottled water industry,” she said. “When I was growing up, I always drank out of the tap. Then people starting coming in, giving you a water test, and showing you what really is in your water. Fast forward 30 years, and it's a billion-gazillion-dollar industry. I think that's where we're headed.”