ITASCA, Ill. — First Supply Chairman Joe Poehling and InSinkErator Vice President of Wholesale Supply Joe Maiale are the recipients of the 2021 ASA Fred V. Keenan Lifetime Achievement Award.

Poehling and Maiale will both be honored on Nov. 10 at the ASA Member Lunch as part of NETWORK2021 in Las Vegas at the JW Marriott Resort and Spa.

The Keenan Award is presented to individuals with a long history of service and dedication to the PHCP-PVF industry. To be considered, individuals must have exhibited strong influence on the current status of the industry, project a positive industry image, be responsible for positively affecting the industry in general, and have provided a history of dedicated service to the American Supply Association.

Poehling and Maiale join 10 other individuals who have received this award since its inception: Fred Keenan (for whom the award was named), Karl Neupert, Ed Felten (of First Supply), John McDonald, John Martin, Frank Finkel, Nick Giuffre, Morris Beschloss, Joel Becker and Dottie Ramsey. The ASA Executive Committee accepted the recommendation of the Keenan Award Selection Committee to add Poehling and Maiale.

Poehling served as ASA president in 2009 and chairman of the board in 2010. Additionally, his efforts in leadership roles with the ASA Education Foundation helped bring the Karl E. Neupert Endowment Fund past $10 million through his personal outreach to companies.

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