NOVI, Mich. — General Filters Inc. announced the addition of sales agency group C&C Marketing of Apalachin, New York, to serve the state of New York north and west of I-84.

“C&C Marketing is very well positioned in the Upstate NY HVAC equipment market to promote GeneralAire and General Oil IAQ products through our wholesaler network,” said Allan Feys, director of sales and business development.  “We look forward to partnering with C&C in the upcoming years to grow our market share and brand recognition throughout the region.”