Mitsubishi Electric Trane HVAC US International Business Unit Launches Virtual Showrooms
Online experience brings interactive experience to stakeholders outside the US
SUWANEE, Ga. — Mitsubishi Electric Trane HVAC US (METUS) announced the launch of an interactive virtual showroom for its line of residentially-targeted air-conditioning and heat-pump products. The showroom enables distributors, contractors, and end users in METUS' International region – Mexico, Central America, Bermuda, select areas of South America, and the Caribbean – to remotely browse the different inverter technologies in a photorealistic, 360-degree environment.
METUS worked with ByondXR digital agency to create a virtual showroom with the goal of expediting HVAC buying while eliminating the need for travel and reducing overall expenditure.
"The idea was born in the middle of the COVID-19 pandemic as a mechanism to continue promoting our products and bringing people closer together," said Gina Larrea, residential sales, international business unit, Mitsubishi Electric Trane HVAC US. "We want customers to learn basic product information and to see the full range we have available."
Visitors can navigate the virtual showroom to view products up close, download catalogs, and watch new-product videos. Visitors can also interact through live chat and email to gather insights and information about METUS distributors and their locations.
"ByondXR has helped us create a unique and engaging shopping experience," Larrea added. "Their team embraced the challenge of learning a new industry and successfully executed our vision. We see a tremendous value in providing a seamless interactive experience to our stakeholders."
The METUS virtual showroom can be accessed here.
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