ATLANTA — The Weather Channel and Pattrn, The Weather Channel's climate centric and sustainability platform, announced a new relationship with Daikin.
The new, almost year-long relationship places Daikin as the sponsor of The Weather Channel's "Air Quality Index Report," providing viewers with air quality forecasts on the network's morning show, America's Morning Headquarters. The Daikin sponsorship will also be extended to Pattrn through a custom content series titled "Clean Air Community," providing solutions-based explainers about what communities, companies, and leaders are doing to have a more positive impact on the environment, both indoors and out.
The new Daikin Air Quality Index Report, running nationally every Monday morning on America's Morning Headquarters, will track and identify current outdoor air quality across the United States.
On Pattrn, the Daikin sponsorship will support Pattrn's custom content series "Clean Air Community." This series will highlight small acts and changes viewers and followers can make in their daily lives that can have a big impact on the planet.
"As we enter the summer season and begin planning our outdoor getaways, it's no doubt that air quality and allergies are at the top of everyone's mind," said Barbara Bekkedahl, president of weather group ad sales and client partnerships at The Weather Channel. "This is one of the many reasons why we're so thrilled to officially announce this exciting new relationship with Daikin and bring not only the Daikin Air Quality Index Report to our viewers at The Weather Channel but also teach them more ways to keep our planet clean with our new custom series on Pattrn. Whether you're taking a small step outside or looking for ways to make a big impact, Daikin, and The Weather Channel have you covered."
"From the entire Daikin North America team, we really appreciate this opportunity to work with The Weather Channel in promoting the importance of both outdoor and indoor air quality," said Marc Bellanger, director of marketing and communications at Daikin. "The awareness of how incredibly important air quality truly is to our overall health has dramatically increased over the past year. We wanted to play a part in helping educate and inform everyone as to what their actual local community air quality is, and what that means for daily lives. Daikin is committing its technological know-how and resources to this effort to bring this important knowledge to homes across America through our deep relationship with The Weather Channel."