SKANEATELES, N.Y. – EB&L Marketing announced the launch of its new company brand: CHANGE HVAC Marketing.

“Revamping a company name and branding is no small undertaking,” said Elaina Wellstead, company president. “But as we expanded and brought on new services and new HVAC marketing educational tools, we realized we’d simply outgrown our old brand.

“The residential HVAC industry is evolving, and so too are the habits and search options for the homeowners our clients’ serve. We chose CHANGE HVAC Marketing because the name itself encompasses our mission. ‘Change’ as a concept is simple, timeless, powerful, and disruptive. We will use these concepts to change the way our clients promote their HVAC companies, and they will prosper as a result.”

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