COLUMBUS, Ohio — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) announced its agreement with Decision Analyst to serve as the principal research partner for HARDI’s analysis of the commercial refrigeration channel.

“We received a number of excellent research proposals through our RFP-process,” said Tim Fisher, HARDI team leader of Market Intelligence. “It’s a testament to the strength of the Decision Analyst team that we selected them over several compelling alternatives.”

HARDI launched its commercial refrigeration research efforts in 2020 to begin shedding light on several topics, including:

  • The factors driving end-user purchases and buying patterns,
  • The ways in which contractors market their product to end-users, and the factors determining who contractors select as their primary supplier(s),
  • The relationship between distributors and contractors, specifically as it relates to the services distributors offer contractors and the ways distributors support their contractor customers, and
  • The ways in which suppliers evaluate the development of new products, and how they market both new and existing products to potential customers.

Together, HARDI and Decision Analyst will conduct primary market research through interviews with channel constituents. Findings will be documented in a final report, which will be made available for purchase later in 2021.

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