HOUSTON — RectorSeal announced its acquisition of TRUaire to provide residential and commercial grilles, registers, and diffusers to its expanding product line designed for professional contractors.
Following an integration period, the combined organization will operate with a unified market approach giving distributors access to RectorSeal and TRUaire products.
"Both RectorSeal and TRUaire products have distinct advantages that will continue to serve our customers," said Don Sullivan, president of RectorSeal. "This combination will only enhance the performance of both organizations. I would like to personally thank Yongki Yi and Tony Yi of TRUaire for trusting us to be the long-term stewards of their legacy."
One change resulting from the acquisition will be the implementation of new technology platforms across both organizations. An ERP system, an eCommerce system, and many additional technology tools will become available to support TRUaire customer interactions. The systems will support business automation to help manage costs, increase sales visibility, and upgrade orders, billing, and additional customer touchpoints.
"The opportunity to continue to provide the legendary quality of TRUaire products combined with upgraded technology tools is an instant win for our customers and our company," said Ken Grubbs, vice president of Sales, TRUaire.
The TRUaire brand has become the largest brand within the RectorSeal family of brands. Further efforts will be made to expand and grow the TRUaire brand.
As part of the acquisition, legacy RectorSeal distribution centers will be used to deploy products across many TRUaire distribution centers.