TROY, Mich. — BNP Media announced the launch of BNP Engage, which was previously Orangetap Marketing.

“This isn’t a run-of-the-mill marketing agency,” said Tagg Henderson, owner and co-CEO of BNP Media. “BNP Engage is uniquely positioned to connect businesses with services powered by our well-established editorial, publishing, and marketing infrastructure at BNP Media. Our in-house industry expertise and technical know-how enables us to create the kind of content that can drive their marketing, and leverage it to reach niche audiences across a wide range of markets.”