SALT LAKE CITY and BOWIE, Md. — ETIM North America has announced that IMARK Group Inc. has joined ETIM NA in support of the adoption of ETIM product classification standards in North America. 

“As the lines between building products continue to get blurred, ETIM has a path forward in combining the current technologies in Electrical with those of Plumbing, HVACR, and LPG,” said the Blue Hawk CEO Lance Rantala.

“The goal of ETIM is to simplify and standardize product classification so that products can be translated across language and technical barriers,” said Mary Shaw, executive director of ETIM NA. “We’re pleased to have IMARK Group support the ETIM model within the distribution community, supporting both their members’ needs and the digitization efforts of these industries at large.”

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