AMBLER, Pa. —  Bradford White Water Heaters announced a six-week campaign to promote energy efficiency and its portfolio of energy-efficient products. The goal is to raise awareness among consumers and contractors about the benefits of water heaters that have earned the Energy Star label. The educational campaign will feature print and digital advertising, social media, and video promoting energy-savings opportunities. The campaign’s duration will include Energy Efficiency Day on Oct. 7 and Energy Star Day on Oct. 27. October is National Energy Awareness Month.

“Bradford White’s campaign provides us an opportunity to reach homeowners and decision makers who want to make a positive difference and are seeking options to help them reduce their environmental impact,” said Carl Pinto, senior director of marketing communications for Bradford White. “Our wide range of Energy Star products offers the ideal solution for most residential users.”